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Sponsored · Exhibit 01 · Night Shift Skin

Your face has a night routine. Your body should too.

Nighttime Repair Serum. The Body Retinol pairs 0.1% Retinol with Glycerin and Vitamin B3 in a serum-in-balm. In our clinical study of 30+ panelists over 4 Weeks, 85% reported less crepiness and 82% reported less wrinkles.

Shop The Body Retinol and give your skin a night shift.

Claim to confirm with brand: Study claims to confirm with brand

Face has a night routine. Body?

The Body Retinol | 0.1% Retinol

0.1% Retinol
85% Reported Less Crepiness
82% Reported Less Wrinkles
Nighttime Repair Serum.

NECESSAIRE.COM

Nighttime Repair Serum

Shop The Body Retinol

Format: Menu-card split, product photo
Persona: Someone with a face routine and no body routine
Reason to buy: Clinical study results
Funnel stage: Middle of funnel
Product: The Body Retinol | 0.1% Retinol
Lands on: Landing page

Why it should work. Carries the face-routine logic over to the body and backs it with the brand's own study numbers.

Tests. Whether study numbers beat product copy as a middle-funnel hook.

Nécessaire

Sponsored · Exhibit 02 · Hand Duo Price Card

Hand care is the new face care.

The Hand Duo in Fragrance-Free is $65.00, down from $68.00. Add one more piece and orders of $75+ ship free in the US. Free returns come with every purchase, so a first try is covered.

Free US shipping starts at $75.

Free US Shipping | Orders $75+

Face care, but for hands

The Hand Duo $65.00

NECESSAIRE.COM

Free US shipping from $75

Shop The Hand Duo

Format: Offer on product photo
Persona: Gift-minded shopper close to the shipping threshold
Reason to buy: Free shipping and returns
Funnel stage: Bottom of funnel
Product: The Hand Duo
Lands on: Landing page

Why it should work. A real price drop plus the shipping threshold gives a bottom-funnel reason to complete the cart.

Tests. Price and threshold framing versus a pure product shot.

Nécessaire

Sponsored · Exhibit 03 · Hair Duo Chips

New: a hair routine in two bottles.

New. The Hair Moisture Duo gives you The Moisture Shampoo and The Moisture Conditioner side by side. Pick Subscribe & Save 15% on the product page, choose how often it ships, and every subscription order receives a 15% discount.

Moisture for your hair, on a schedule.

Two bottles. One moisture routine.

1The Moisture Shampoo
2The Moisture Conditioner
3Subscribe & Save 15%

NECESSAIRE.COM

The Hair Moisture Duo

Shop The Duo

Format: Product photo, ingredient chips
Persona: Hair-care buyer who wants a ready-made pair
Reason to buy: Subscribe and save
Funnel stage: Top of funnel
Product: The Hair Moisture Duo
Lands on: Landing page

Why it should work. It leads with the newest launch and shows what is in the pair at a glance.

Tests. Launch news plus a subscription offer at the top of the funnel.

Nécessaire

Sponsored · Exhibit 04 · Big Bottle Lotion

Pump it after the shower. Every day.

The Body Lotion | Multi-Peptide, Fragrance-Free / 450 ml. 100% said skin felt moisturized, 98% said skin felt healthy and 88% said skin felt strengthened. One big bottle for the whole daily routine.

Big bottle. Daily skin.

100% said skin felt moisturized

100%

Said Skin Felt Moisturized

NECESSAIRE.COM

Body Lotion | Multi-Peptide

Shop Body Lotion

Format: Product hero
Persona: Daily lotion user ready for the large bottle
Reason to buy: Body Lotion results
Funnel stage: Middle of funnel
Product: The Body Lotion 450 ml | Multi-Peptide
Lands on: Landing page

Why it should work. One big number on a clean bottle shot is easy to read in a fast scroll.

Tests. Single stat hero versus multi-stat layouts.

Nécessaire

Sponsored · Exhibit 05 · Three Scent Lotions

Three scents, one small lotion.

The Body Lotion 70 ml | Multi-Peptide comes in Eucalyptus, Santal and Olibanum. Same formula, three scents: 100% said skin felt moisturized and 98% said skin felt healthy. Small enough to try them all and pick your favorite.

Which scent is yours?

Eucalyptus

Santal

Olibanum

Pick a scent. Keep the formula.

Body Lotion 70 ml | Multi-Peptide

NECESSAIRE.COM

Eucalyptus, Santal, Olibanum

Choose Your Scent

Format: Three-photo collage
Persona: Scent-curious shopper who likes to sample first
Reason to buy: Body Lotion results
Funnel stage: Top of funnel
Product: The Body Lotion 70 ml | Multi-Peptide | Santal
Lands on: Landing page

Why it should work. Three scent photos make the choice itself the hook.

Tests. Scent variety as an entry point for new customers.

Nécessaire

Sponsored · Exhibit 06 · Rosemary By Numbers

What people said after trying Rosemary.

Rosemary Hair Duo | Multi-Protein: 93% said they felt improvement in hair strength, 87% said they felt improvement in hair resilience, and 84% said they saw reduction in hair breakage. Rosemary / 2x 500 ml in one duo.

Rosemary, Multi-Protein, every wash.

Claim to confirm with brand: Survey claims to confirm with brand

Rosemary, by the numbers

Rosemary Hair Duo | Multi-Protein

93% Said They Felt Improvement In Hair Strength
87% Said They Felt Improvement In Hair Resilience
84% Said They Saw Reduction In Hair Thinning
84% Said They Saw Reduction In Hair Breakage

NECESSAIRE.COM

Rosemary Hair Duo

Shop Rosemary

Format: Menu-card split, product photo
Persona: Shopper worried about hair breakage and thinning
Reason to buy: Rosemary Hair Duo results
Funnel stage: Middle of funnel
Product: Rosemary Hair Duo | Multi-Protein
Lands on: Landing page

Why it should work. Four survey lines in the brand's own words give a skeptical shopper concrete reasons.

Tests. Whether a numbers-only menu card outperforms a lifestyle shot.

Nécessaire

Sponsored · Exhibit 07 · Rosemary Subscribe Card

Same Rosemary routine. 15% off every order.

Rosemary Hair Duo | Multi-Protein is $64.00. Select Subscribe & Save 15% below the quantity, choose your shipment frequency, and every subscription order receives a 15% discount.

Set it once. Wash with it.

Subscribe & Save 15%

Subscribe and save 15%

Rosemary Hair Duo $64.00

NECESSAIRE.COM

Subscribe & Save 15%

Subscribe Now

Format: Offer on product photo
Persona: Rosemary customer ready to reorder
Reason to buy: Subscribe and save
Funnel stage: Bottom of funnel
Product: Rosemary Hair Duo | Multi-Protein
Lands on: Landing page

Why it should work. It turns a repeat-use product into a standing order with a real discount.

Tests. Subscription offer as a bottom-funnel closer.

Nécessaire

Sponsored · Native 01 · Hand Cream Notes

My notes: where the hand cream lives.

The Hand Cream | Multi-Butter in Fragrance-Free / 65 ml holds 4.7 out of 5 stars across 1,211 Reviews. Intense moisture for dry hands, so one lives in every place your hands get dry.

Intense moisture for dry hands.

Notes

Where my hand cream lives

Desk drawer: hand cream
Bag: hand cream
Nightstand: hand cream
Reviews: 1,211

NECESSAIRE.COM

Intense Moisture For Dry Hands

Shop Hand Cream

Format: Notes app over product photo
Persona: Commuter with dry hands who keeps products in every bag
Reason to buy: Hand Cream reviews
Funnel stage: Top of funnel
Product: The Hand Cream | Multi-Butter
Lands on: Landing page

Why it should work. A phone note reads like a person, and the review count adds proof.

Tests. Native notes format against polished product shots.

Nécessaire

Sponsored · Native 02 · Shower Text Thread

What body wash are you using lately?

The Body Wash | Multi-Oil in Eucalyptus / 500 ml. Orders of $75+ ship free in the US, and free returns apply to all purchases, so the big bottle is easy to try.

Send this to the friend who asks.

Maya

What body wash is that?

The Body Wash | Multi-Oil in Eucalyptus. The big 500 ml one.

Free shipping at $75+? Adding it now.

NECESSAIRE.COM

Free US Shipping $75+

Shop Body Wash

Format: Message thread with photo
Persona: Friend asking for a shower recommendation
Reason to buy: Free shipping and returns
Funnel stage: Middle of funnel
Product: The Body Wash | Multi-Oil
Lands on: Landing page

Why it should work. A recommendation thread is the most natural way a body wash gets sold.

Tests. Conversation format for the shipping and returns offer.

Nécessaire

Sponsored · Native 03 · Scent Poll Hands

Eucalyptus or Olibanum on your hands?

Now In Eucalyptus + Olibanum. The Hand Cream | Multi-Butter delivers intense moisture for dry hands, with a fragrance-free option too. Vote in the poll, then tell us which one lives in your bag.

Team Eucalyptus or Team Olibanum?

Eucalyptus or Olibanum?

EucalyptusOlibanum

NECESSAIRE.COM

Now In Eucalyptus + Olibanum

Pick Your Scent

Format: Stories poll
Persona: Scent-curious buyer choosing a first hand cream
Reason to buy: Hand Cream scents
Funnel stage: Top of funnel
Product: The Hand Cream | Multi-Butter
Lands on: Landing page

Why it should work. A poll invites a tap and makes a new scent launch feel like a conversation.

Tests. Which scent draws more votes and clicks.

Nécessaire

Sponsored · Native 04 · Sunday Camera Roll

Sunday evening, camera roll edition.

Explore our new treatments for the body and scalp. The Body Serum | 0.5% Hyaluronic Acid, in Fragrance-Free / 150 ml, is the one that made it into this camera roll. Hyaluronic acid, for your body.

Subscribe & Save 15%, then skip the reordering.

RecentsSunday
eveningEdit

Sunday night body routine

NECESSAIRE.COM

The Body Serum

Shop Body Serum

Format: Camera-roll share
Persona: Treatment-curious shopper who already shares routines
Reason to buy: Subscribe and save
Funnel stage: Top of funnel
Product: The Body Serum | 0.5% Hyaluronic Acid
Lands on: Landing page

Why it should work. A casual camera-roll share introduces a treatment product without a hard sell.

Tests. Soft intro to body treatments with a subscription nudge.

Nécessaire

Sponsored · Native 05 · Carry On Packing List

My packing list, honestly.

The Body Retinol | 0.1% Retinol | Travel is our nighttime repair serum in a TSA-approved travel size. 0.1% Pure Encapsulated Retinol, small enough for the carry-on. Rosewater is in there to improve the scent.

Pack your night routine too.

Claim to confirm with brand: TSA wording to confirm with brand

The Body Retinol | 0.1% Retinol | Travel

Notes

My packing list, honestly

Passport
Charger
Body Retinol, travel size
Nighttime Repair Serum

NECESSAIRE.COM

Body Retinol, Travel Size

Shop The Travel Size

Format: Notes app over product photo
Persona: Frequent traveler who keeps a skin routine on the road
Reason to buy: Clinical study results
Funnel stage: Bottom of funnel
Product: The Body Retinol | 0.1% Retinol | Travel
Lands on: Landing page

Why it should work. A packing list ties a specific product use to a moment of purchase.

Tests. Travel occasion as a bottom-funnel trigger.

Nécessaire

Sponsored · Meme 01 · Dry Hands Drake

Dry hands by lunch is optional.

The Hand Cream | Multi-Butter in Fragrance-Free / 65 ml holds 4.7 out of 5 stars across 1,211 Reviews. Intense moisture for dry hands, and no scent in the way of your day.

Keep one in the bag.

Dry hands by lunch? Not today.

Drake Hotline Bling meme about Nécessaire

Dry hands by lunch

The Hand Cream | Multi-Butter in the bag

NECESSAIRE.COM

1,211 Reviews on Hand Cream

Shop Hand Cream

Format: Meme template, product swapped in
Persona: Office worker with dry hands
Reason to buy: Hand Cream reviews
Funnel stage: Middle of funnel
Product: The Hand Cream | Multi-Butter
Lands on: Landing page

Nécessaire

Sponsored · Meme 02 · Shower Distracted Boyfriend

Me and my shower routine.

Meet The Body Wash | Multi-Oil in Eucalyptus. We guarantee everything we make. Orders of $75+ ship free in the US, and free returns apply to all purchases.

Switching bottles is easy.

Me and my shower routine

Distracted Boyfriend meme about Nécessaire

The Body Wash | Multi-Oil, Eucalyptus

Me, mid-shower

The bottle I was about to finish

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Body Wash | Multi-Oil

Shop Body Wash

Format: Meme template, product swapped in
Persona: Shopper loyal to a basic body wash, open to switching
Reason to buy: Free shipping and returns
Funnel stage: Top of funnel
Product: The Body Wash | Multi-Oil
Lands on: Landing page

Nécessaire

Sponsored · Meme 03 · Reorder Two Buttons

Subscribe, or run out mid-week?

Select Subscribe & Save 15% on the product page, choose your shipment frequency, and every subscription order receives a 15% discount on The Body Lotion 450 ml | Multi-Peptide.

Reorder on autopilot.

Subscribe, or run out?

Subscribe & Save 15%

Remember to reorder lotion

Me, empty bottle in hand

NECESSAIRE.COM

Subscribe & Save 15% on Lotion

Subscribe & Save

Format: Meme template, product swapped in
Persona: Daily lotion user who forgets to reorder
Reason to buy: Subscribe and save
Funnel stage: Middle of funnel
Product: The Body Lotion 450 ml | Multi-Peptide
Lands on: Landing page

Nécessaire

Sponsored · Meme 04 · Hand Brain Levels

Hand care, level by level.

Hand Care Is The New Face Care. Start with The Hand Cream | Multi-Butter, now in Eucalyptus + Olibanum, and level up to The Hand Duo in Fragrance-Free. Free returns on all purchases if you change your mind.

Pick your level.

Hand care, level by level

One hand cream

Hand cream in every bag

The Hand Duo, Fragrance-Free

Hand care is the new face care

NECESSAIRE.COM

The Hand Collection

Shop Hand Care

Format: Meme template, product swapped in
Persona: Hand-care beginner moving from one product to a routine
Reason to buy: Hand Cream scents
Funnel stage: Top of funnel
Product: The Hand Duo
Lands on: Landing page

Nécessaire

Sponsored · Meme 05 · Rosemary Buff Doge

Numbers on the label win.

Rosemary Hair Duo | Multi-Protein: 93% said they felt improvement in hair strength and 84% said they saw reduction in hair breakage. Your hair routine, with the numbers to show for it.

Rosemary, Multi-Protein.

Claim to confirm with brand: Survey claims to confirm with brand

Numbers on the label win

Buff Doge vs. Cheems meme about Nécessaire

Rosemary Duo: 93% felt hair strength improve

Any shampoo, zero numbers on the label

NECESSAIRE.COM

Rosemary Hair Duo Results

Shop Rosemary

Format: Meme template, product swapped in
Persona: Hair-care shopper who compares products by proof
Reason to buy: Rosemary Hair Duo results
Funnel stage: Middle of funnel
Product: Rosemary Hair Duo | Multi-Protein
Lands on: Landing page

Nécessaire

Sponsored · Meme 06 · Two Bottles Sign

Change my mind: two bottles win.

New. The Hair Moisture Duo puts The Moisture Shampoo and The Moisture Conditioner on your shelf together. Choose Subscribe & Save 15% and every subscription order receives a 15% discount.

Two bottles, one routine.

Two bottles beat one

A hair routine in two bottles beats one bottle

NECESSAIRE.COM

New: Hair Moisture Duo

Shop The Duo

Format: Meme template, product swapped in
Persona: Shopper deciding between one hair product and a pair
Reason to buy: Subscribe and save
Funnel stage: Top of funnel
Product: The Hair Moisture Duo
Lands on: Landing page

Photography and product names belong to Nécessaire. Every ad lands on a page in this package. Memes use real, recognizable templates with Nécessaire product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.